Swedish e-commerce company Pierce Group AB (STO:PIERCE), which specialises in gear, parts, and accessories for motorcross, motorcycle and snowmobile enthusiasts, said on Wednesday that it has launched local operations in Slovenia, Romania, Bulgaria, and Luxembourg, extending its European footprint.

This expansion leverages the company's e-commerce platforms -- 24MX, XLMOTO, and Sledstore -- alongside its logistics infrastructure to support cost-efficient growth.

The move is supported by Pierce's logistics hub in Poland, enabling fast delivery and operational efficiency across Central and Eastern Europe. Localised storefronts, payment options, and delivery services on its upgraded platform are designed to improve conversion rates and customer experience.

Pierce said that the expansion aligns with its strategy to strengthen market positions and broaden geographic reach, while limiting incremental costs and operational risk. CEO Göran Dahlin highlighted the long-term growth potential of these markets and the opportunity to connect with local riding communities.