Pegasus Airlines and Hitit have achieved a notable breakthrough in the field of airline retailing. Through the Hitit Oxygen platform--now recognised globally as the largest live Modern Airline Retailing system--Pegasus is able to distribute additional travel offerings not only via its own digital platforms but also across worldwide indirect sales channels. This advancement raises the standard of passenger engagement and positions both organisations at the forefront of digital change in aviation.

As one of the top three international providers of airline and travel technology, Hitit has worked closely with Pegasus Airlines--one of Türkiye's leading carriers in technological innovation--to set a new global benchmark. Their collaboration is being shared with the wider sector through a joint case study highlighting Hitit Oxygen as a flagship model of Modern Airline Retailing success.

Given the competitive nature of the airline market, expanding revenue opportunities is essential. This requires moving past conventional ancillary services and providing travellers with meaningful enhancements across all distribution touchpoints. Hitit Oxygen was created to support exactly this shift, and its launch with Pegasus is considered a landmark development in the evolution of aviation technology.

At the heart of the initiative lies Hitit Oxygen's Offer and Order Management System, designed in full alignment with IATA's NDC and ONE Order standards. With Pegasus implementing the platform at full operational scale, it now represents the world's most extensive Modern Airline Retailing deployment currently in use.

Over 12 million passenger transactions expected by end-2026

With Hitit Oxygen, Pegasus can now deliver both flexible and personalized offers to passengers booking through indirect sales channels, whilest also driving ancillary revenue growth and streamlining operational processes. The system, already in active use, is expected to process more than 12 million passengers by the end of 2026.

This transformation, playing a critical role in Pegasus's digitalization strategy, has created a benchmark success story for both the airline and the technology provider. The joint case study prepared by Hitit and Pegasus details the benefits of modern airline retailing for passengers, and highlights the new business models it introduces to the industry.

Nevra Onursal Karaagaç, CEO of Hitit, commented on the collaboration: "The airline industry is undergoing a major transformation amid narrow profit margins and intense competition. With Pegasus, the implementation of Hitit Oxygen not only delivers operational efficiency but also enables passengers to enjoy a far more personalized and seamless experience. We are proud that this shared success story contributes to shaping the future of modern airline retailing."

Güliz Öztürk, CEO of Pegasus Airlines, highlighted that digitalization is central to their strategy for delivering a seamless and enriched guest experience throughout the entire travel journey. "Pegasus has successfully adapted to IATA's latest digital standard, OOMS (Offer and Order Management System), through the Hitit Oxygen. This integration allows us to offer travel-related ancillary products, fully integrated with flight tickets, across indirect sales channels. This innovation aims to ensure that our guests can experience a cohesive and enhanced journey through various sales channels."

The case study, jointly prepared by Hitit and Pegasus, serves as an encouraging example of a business partnership for other airlines seeking to embark on their digital transformation journey in the aviation sector.

source:newsreleases.co.uk