Nearly half of UK shoppers (49%) admit they knowingly pay a significant premium for convenience when buying everyday items like snacks, alcohol, and nicotine pouches at local corner shops.

New research commissioned by e-commerce retailer Two Wombats reveals a massive "markup gap" across the country, with Londoners facing the highest premiums and Gen Z paying almost double the markup of older generations.

Key Findings from the UK Convenience Survey:

* The Gen Z Tax: Young adults (18-24) swallow the highest average markup, paying £6.08 extra per visit for small luxuries.

* The Generational Divide: In stark contrast, Boomers (Over 65s) pay just £3.23 in average markups.

* The Stale Stock Epidemic: Alarmingly, 49% of UK shoppers report walking out of a corner shop having purchased an item that was past its expiry date.

The Regional Markup Gap A poll of 2,000 UK adults conducted by OnePoll reveals a clear "convenience divide" across Britain. On average, the nation is willing to swallow a £5.04 premium to save time, but location dictates the true cost.

London is officially the UK's most expensive region for convenience, with residents paying an average markup of £5.83. This is significantly higher than regions like Yorkshire (£4.62) or Scotland (£4.46).

Notes to Editors:

* Data based on a nationally representative survey of 2,000 UK Adults conducted by OnePoll on 10th April 2026.

* Interactive Maps & High-Res Graphics: For regional heatmaps and full demographic breakdowns, please link to: https://twowombats.com/blogs/guides/corner-shop-markups

Distributed by https://pressat.co.uk/