Swedish nicotine products company Haypp Group AB (STO:HAYPP) announced on Friday that it has signed a new agreement with Kustom to expand their partnership across European markets.

The rollout includes the introduction of Kustom's checkout solution in Norway, aimed at enhancing payment flows, improving conversion, and supporting scalable growth.

Haypp Group views Kustom as a long-term partner capable of matching its international expansion. Kustom's payment options, including Klarna and Vipps, are seen as particularly relevant for Haypp Group's customer base.

Together, the two companies have also developed a digital age verification solution to ensure compliance in regulated markets. This feature is designed to strengthen user security while aligning with Haypp Group's operational needs.

Haypp Group emphasised that the integration with Kustom reduces manual intervention and allows the business to scale more efficiently. The partnership reflects both companies' commitment to customisation, adaptability, and a seamless consumer experience.