I.ST, the premium cosmetics brand of BNC Korea, successfully concluded its participation in Tones of Beauty London 2026, held at ExCeL London, UK, on July 1-2, further strengthening its presence in the European market.

The exhibition brought together approximately 5,000 industry professionals and more than 200 beauty brands from around the world. During the event, I.ST showcased its brand competitiveness and innovative technologies to buyers from across Europe, the Middle East, and Africa.

I.ST held a series of B2B business meetings featuring its premium skincare brand JUVILEX and home beauty device brand LUCENIA. In particular, the JUVILEX line formulated with low-molecular-weight Oligo PDRN attracted strong interest from buyers. In the UK market, where demand for brightening skincare products continues to grow, MelaClear Cream, the Brightening line, and Eye Bag Lift Shot emerged as some of the most sought-after products.

In addition, LUCENIA Hi-Fit and Dual Shine were well received by buyers as at-home aesthetic solutions that complement skincare routines, leading to continued inquiries from overseas buyers following the exhibition.

Following successful exhibitions at Beauty Düsseldorf & Top Hair 2026 in Germany and Beauty Istanbul 2026 in Türkiye, I.ST also achieved a successful showcase in the UK, continuing to strengthen its brand presence across the European market. During the exhibition, I.ST's differentiated portfolio combining functional skincare with home beauty devices received highly positive feedback, while the company engaged in active partnership discussions with international buyers to strengthen its global distribution network.

An I.ST representative commented,

"This exhibition once again confirmed the competitiveness of our brand in the European market. Moving forward, we will continue to strengthen our global distribution network and strategic partnerships, with JUVILEX and LUCENIA at the center of our global growth strategy."

Media Contact

Company Name: BNC KOREA

Contact Person: Myunghyun Kim

Email: kkk8501@bnckorea.co.kr

Country: South Korea

Website: http://www.bnckorea.co.kr/

Source: www.abnewswire.com