Central Hotels & Resorts, a leading UAE-based hospitality group, has reported a robust performance in August, with regional travel demand rising by 20% compared to earlier summer months. The findings come from a detailed review of internal booking trends and guest feedback across the company's portfolio.

The group's analysis underscores Dubai's continued strength as a year-round destination, while also revealing how evolving traveller expectations are influencing its Q4 business strategy and growth plans.

Despite subdued market activity during the early summer, Central Hotels & Resorts avoided significant discounting measures. Instead, it maintained a focus on value-driven packages designed to protect rate integrity while amplifying targeted digital marketing initiatives. This approach resulted in a successful August, led by a surge in last-minute bookings from GCC tourists and UAE residents.

"The summer season gave us a valuable playbook for understanding our guests' evolving priorities," said Abdulla Ahmad Ali Al Abdulla Al Ansari, Chief Operating Officer and Group General Manager, adding "even during Dubai's hottest months, GCC travellers demonstrated strong demand for convenience, luxury, and high-value experiences. By focusing on curated packages, personalised outreach, and immersive F&B activations, we not only achieved strong occupancy but also positioned ourselves for a record-breaking fourth quarter. Our mission is to deliver exceptional hospitality experiences while staying agile to market dynamics."

Data from Central Hotels & Resorts highlights a significant shift towards staycation-led travel, with domestic travellers--particularly families--now viewing five-star hotels and beachfront properties as quick escapes rather than seasonal luxuries. In response, the group has expanded its weekend and family-oriented packages, integrating wellness-focused elements such as spa access, holistic dining, and fitness facilities to enhance guest satisfaction.

Dining innovation remains a key revenue driver, with themed brunches, culturally inspired menus, and visually appealing culinary experiences playing an increasingly central role in the guest journey. These strategies successfully maintained guest engagement during the lower-demand summer period and positioned the brand's restaurants and lounges as standalone lifestyle destinations.

Digital transformation continues to be a strategic priority for the group. Central Hotels & Resorts is scaling contactless technologies, including mobile-enabled check-ins, QR code menus, and AI-powered personalisation, to streamline operations and create frictionless guest experiences. Flexible booking policies further strengthen customer loyalty by accommodating last-minute plan changes.

With Q4 shaping up to be one of Dubai's strongest hospitality quarters, the group is preparing to capitalise on the city's events-heavy tourism calendar. Its strategy focuses on enhancing operational efficiency, expanding tailored guest experiences, and leveraging technology-driven solutions to sustain growth.

"As Dubai continues to thrive as a global hub, success will come from anticipating guest needs before they arrive," Al Ansari concluded. "The lessons from this summer have given us the insight to innovate, adapt, and deliver experiences that reflect the city's world-class hospitality reputation."

Equipped with deeper market insights, Central Hotels & Resorts is positioned to convert its August momentum into record Q4 performance and reinforce its reputation as one of Dubai's most innovative and agile hospitality groups.

source:newsreleases.co.uk