Estée Lauder integrates Adobe Firefly's generative AI for enhanced digital marketing

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Estée Lauder integrates Adobe Firefly's generative AI for enhanced digital marketing

Digital technology company Adobe (Nasdaq:ADBE) announced on Wednesday that its Adobe Firefly's generative AI has been integrated by The Estée Lauder Companies (ELC) (NYSE: EL) to streamline digital marketing production, reducing time-to-market and enhancing campaign efficiency.
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