GBG (LSE: GBG), an identity and location technology business, announced on Wednesday that it has expanded its global partnership with data, analytics and technology company Equifax (NYSE: EFX) into the United States, strengthening the companies identity verification and fraud prevention capabilities.

Under the agreement, Equifax Identity and Fraud solutions will be integrated into GBG's GBG Go adaptive identity platform, enabling customers to access Equifax data for identity resolution and fraud detection. The companies said the enhanced offering is aimed at addressing rising fraud risks, including synthetic identity fraud, which is projected to generate at least USD23bn in losses globally by 2030.

The integration will support real-time identity proofing and help businesses identify synthetic identities, reduce first-party fraud and improve onboarding of legitimate customers.

As part of the expanded partnership, Equifax will also integrate GBG's address and location verification capabilities in the United States during 2026, with broader global deployment planned for 2027.

GBG serves more than 20,000 customers globally, while Equifax operates across 24 countries with a workforce of nearly 15,000 employees.